Saturday 23 February 2013

Why I hate the PS4 presentation.

In regards to the PS4, I wouldn't be hatin' if they actually showed something worth being excited about. Videos of games? Vague statements of intent using buzzwords and memes?


Imagine if BMW did this for the launch of their latest electric car - Just a moving road, and some power poles to reinforce the notion of "electricity", but not show the car, not show the interior, not show anything at all about the car. It would quite rightly be a joke.

This announcement was just a cynical ploy to build buzz on social media, so some fuckwit in Marketing could say "we've got a million people hashtagging about #PS4" and justify his ridiculously huge salary.

From this (and all the other bullshit like Instagram's change in TOC going on) it's clear companies no longer care about providing information and solid products to consumers - as long as your flashy presentation gets 1 billion page views, that's doing your job as providing a product to the consumer.

We have a right, no, a duty, to call companies out on this kind of bullshit.

There is no doubt I will buy a next-gen console. But as a consumer I want to know
- How much it will cost.
- When will it be available.
- Will it run my old games and media content.
- Will it run on my current TV.
- Will it run on my current internet connection.
- What games will be available for launch.

If you don't or won't tell me these things, then don't tell me anything else about the fucking thing, because everything else is irrelevant.

And don't spend millions of dollars trying to tell me about these irrelevant things when those millions of dollars can be going towards keeping the cost of the damn thing down!