Piracy and Advertising

I've been thinking about this a lot lately, as I'm downloading a lot of TV shows because Australian TV sucks. When they DO show new content that isn't "reality" shit, they'll fuck up the programming with too many adverts and worse, delay or cut the show due to sports or reality shows!

Now, I would quite happily watch HULU with all it's advertising and such, but it's blocked here. And I'd buy from iTunes if the shows were able to be viewed on my PS3. I'd pay for them on my PS3 or Xbox, but again, the service is blocked.

But one of the biggest arguments against downloading TV shows is the loss of advertising revenue networks face.

But hang on a second.

An average person in the US will see between 600-625 adverts (potential exposures as they call them) per day from all media sources including radio, billboards and the like, with about 400 coming from TV over the 4 hour TV watching average [src] . I'm fairly certain it's similar in Australia.

That means I've seen over 4 million adverts in my life time (assuming I watched an average of 4 hours of TV since I was allowed to watch TV at age 5).

Haven't I paid enough for this content already?

Isn't it enough when people ask me what I'd like to drink at a restaurant I say "coke" without thinking*? Or I know there's a glass and a half of full cream dairy milk in cadburys? Or that Beans Means Heinz?


*this is assuming it's a "dry" restaurant... otherwise it's "beer".